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Space : An industry, A reservoir of possibilities.

“Earth is the cradle of Humanity , but one cannot live in a cradle forever.” -Konstantin Tsiolkovsky

A hundred years ago in 1911, the father of modern cosmonautics Konstantin Tsiolkovsky remarked in a letter written to his friend about how humanity will one day explore and conquer the solar space. More than a 100 years have passed and Konstantin has been proven right but alas ! we have only been to the moon and back, no further !
This is all set to change in this decade as the United States has emerged as incubation hub for space startups like SpaceX and Blue Origin who intend to setup permanent human settlements on other planets. The new space race is led by private space startups, under the experienced leadership of established entrepreneurs like Elon Musk and Jeff Bezos.

Companies That Made Their Mark In The Space Industry.

The first privately funded rocket to achieve space flight was Conestoga 1, which was launched by Space Services Inc. on a suborbital flight to 309km altitude on 9th September, 1982.

By 1984 President Ronal Regan issued out the Commercial Space Launch Act, which encouraged the creation of private spaceflight companies.
By 2000, Russian private space tech company MirCorp made the first manned trip to space that was not government funded. This was just the beginning!

1) MirCorp-

It was a commercial space company created in 1999 by space entrepreneurs and involving the Russian space program that successfully undertook a number of firsts in the business of space exploration by using the aging Russian space station Mir as a commercial platform. Its actions were highly controversial as it created a roadblock to the planned International Space Station in creating a viable, low cost alternative.

The company achieved the following:
• First commercial lease agreement for orbiting manned space station (December 1999)
• First privately funded manned expedition to a space station.
• First privately funded cargo resupply mission in space (April 27, 2000)
• First privately funded spacewalk (May 12, 2000)
• First contract for Space Tourist (Dennis Tito, June 19, 2000)

2) Space Adventures-

It is an American space tourism company founded in 1998 by Eric C. Anderson. As of 2010, offerings include zero-gravity atmospheric flights, orbital spaceflights (with the option to participate in a spavcewalk), and other spaceflight-related experiences including cosmonaut training, spacewalk training, and launch tours. Plans announced thus far include sub-orbital and lunar spaceflights.

As of October 2009, seven clients have participated in the orbital spaceflight program with Space Adventures, including one person who took two separate trips to space.

3) SpaceX-

How can we talk about private Space Companies and not talk about SpaceX. From making rockets reusable, and Mars seem possible. Already the world’s most high-profile commercial spaceflight company, SpaceX continues to demonstrate its technical bona fides, racking up recent milestones as historic as they are diverse.

Along with fielding a more muscular version of the workhorse Falcon 9 rocket (with engines that are 50% more powerful than their predecessors), the company conducted a series of test flights of its Grasshopper rocket, which travelled as high as 1,066 feet in June 2013 before depositing itself back on the launchpad, as opposed to dumping in the ocean. SpaceX flies fast, cheap, and always in control, making founder and CEO Elon Musk’s plan to eventually establish a permanent, 80,000-person Martian colony, seem less like a pipe dream, and more like the inevitable.

Sierra Nevada Corp, Richard Branson’s VIRGIN GALACTIC (developing airplane-rocket), Yuri Milner’s PLANET (earth imaging satellites) have also emerged as finest spacecraft builders. Besides these, there are initiatives by Mark Zuckerberg (Breakthrough Starshot), Larry Page (Planetary Resources), Bill Gates (Kymeta), Paul Allen (Stratolaunch) which are still in development.

Valuation of this Industry-

For years, some of the world’s richest entrepreneurs have been investing in space exploration, hoping to become industry leaders in the growing commercial market and what it is set to achieve. There has been a record investment of more than 3.9 billion dollars that were made by as many as 120 venture capitalist firms into some private space companies in the last year. The space industry is set to be worth $1 trillion by 2040.

Indian Private Space Industry-

With the private space industries developing at the fastest possible rate in other countries, it’s high time that India’s commercial space enterprises grew out of the ISRO’s towering shadow whose contract doles provide vital sustenance to may start-ups. There is an increasing commercialised side of ISRO which has now taken up the form of NewSpace India Ltd.
In the last few years India has witnessed a boom and more than a dozen space focussed start-ups have emerged. Bangalore in India has emerged as India’s space start-ups hub.

Few of India’s notable Space Start-Ups:

1) Team Indus

– is a Bangalore based startup led by Rahul Narayan and is the only Indian team participating in the Google Lunar X Prize mission. The company raised Rs 9 Crore until mid 2015 from a clutch of investors . The company has built a lunar rover and expected to launch in the third quarter of 2016 to win the Google Lunar X Prize.

2) Earth2Orbit

– Founded by Sushmita Mohanty , the company claims to be India’s first private space firm. The company currently offers launch advisory and consulting services.

3) Dhruva Space

– A new entrant to this league, the firm was founded by Narayan Prasad and Sanjay Nekkanti in 2012. The team at Dhruva space is currently developing an indigenous small satellite platform.

4) ARDL

– Founded at the Indian Institute of Science (IISc) , the team of ARDL comprises of Sidhant Dhall, Triyambak Tripathy, Gaurav Achha and Ayush Patawari. The company currently fabricates Mini CANSAT modules and other related space hardware.

5) Astrome

– Another Space Startup with it’s roots in IISc is Astrome, which has Prasad HL and Neha Satak as it’s founder. The startup is fairly new to this league and aims to develop products and services which aid in space exploration.

6) MANASTU Space

– founded by Tushar Jadhav (a former DRDO scientist) , Ashtesh Kumar (Technological Leader Head, Electrical Systems) and Pratham ui IIT Bombay’s student) in 2016 comes with greener and safer approach in manufacturing the satellites. Manastu’s engines uses less indigenous toxic fuel, and can provide an impulse for 275 seconds, making it 25 percent more productive as it consumes 25 percent less fuel, and promises a life span of five years for the satellites in orbit. At present, the prototype is under testing at its laboratory in Mumbai and at the Shell Oil and Gas campus at Bengaluru.

What the future holds for this Industry-

The future of commercial space flight definitely seems promising, thanks to the entry of big commercial giants and several other huge investors.
This would not just improve or bring about possibilities of making space travel easy, but also help in improving research of the universe, resource mining as well as bringing other insightful information to the forefront.
Despite the challenges posed by space tourism, it is crystal clear that in the future, commercial space flight will be a big thing and it can definitely be the ticket to us knowing more about the outer space.

Written by Subhadeep Bose, Kaushikee Bannerjee, Sarthak Mazumder

Edited by Sohini Ghosh, Dibyajyoti Ghosh

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BeYourOwnBoss, Entrepreneurship

Dream11 : The Story Of India’s Biggest Fantasy Sports Platform

“One thing about our country, that is constant is CRICKET.”

-Mahendra Singh Dhoni

This one coming from one of the most successful cricketers of India, sums up the madness and love that we Indians feel for cricket. Undoubtedly ours is a cricket loving country where more than often cricket is treated as a religion  and the cricketers are worshiped like God. No wonder, why spectators and cricket lovers of India  bet their life over this exciting game. As a result, that ‘ Fantasy Cricket’-A platform enabling fans to create teams and predict result would garner huge popularity and interest in India, was only a matter of time and Dream11 perfectly captured the pulse of Indian fans to become a pioneer in this field.

Dream11 , a fantasy sports platform based in India having more than fifty three million users, allows one to play fantasy cricket, football, kabaddi, hockey, basketball and apply  knowledge of sports to create teams, score runs and win. It is an internet based game where users produce a virtual team of real-life players and earn points supported by the performances of those players in real matches. The user who scores the utmost points in his joined contest attains the primary rank on the leader-board. Dream11 offers both free and paid contests.

Story of Dream11

Dream11 was co-founded by Harsh Jain and Bhavit Sheth in 2008.

In 2012, they introduced freemium fantasy sports in the Asian nation for cricket fans. In 2014, the company reported 1 million registered users, which grew to 2 million in 2016 and increased to 45 million in 2018.

But Dream11’s path to success was not ‘A BED OF ROSES’ at all. In 2017, a case was registered against the corporate in an Indian judicature accusing them for inspiring people to bet. The court, in its ruling, stated that playing the Dream11 game involves considerable skill, judgment and discretion. The judgment provided lawfulness to the corporate and allowed them to run their operations throughout the country.

How Does It Function?

The format of the game is quite simple.

  • First, each of the registered user selects a match on which he or she wants to contest.
  • Then the user creates a team consisting of players who would be participating in the given match in real world. The formation of the team would be limited by some constraints like budget and the number of players in each position. The user in the beginning is given a budget of 100 credits in order to create the team. The user is also asked to choose a captain and vice captain which multiplies their points gained.
  •  After creating team the user must join any contest in order to win cash prize or they might join any free/unpaid contest in order to show their skills to the world.
  •  The point awarding system varies from sports to sports. These points awarding system is actually based on the match stats of individual player.
  • At the end of the match, total points are calculated based on the point awarding system and then the winner is decided based on the points.

SOME OTHER FANTASY GAMES AND HOW DREAM 11 STANDS OUT AMONG THEM:

Some other fantasy sports game which might be a competitor to Dream 11 are Mobile Premier League, Daily Fantasy Cricket, Cricnwin, 11 wickets, halaplay etc.
These games use the  same methodology as dream 11 but it’s dream 11 which sets itself above them in terms of users and revenue. Whats sets Dream 11 apart is the brand image which they have created for themselves.

Brand Ambassador of Dream11

Iconic cricketer & Previous Captain of India, Mahendra Singh Dhoni is the brand ambassador of Dream11. He launched the “Dimaag se Dhoni” media campaign during the 2018 Indian Premier League. The company had previously signed commentator Harsha Bhogle as their brand ambassador in 2017. Mahendra Singh Dhoni is still the Brand Ambassador of Dream11 and his creative ads keep popping up specially in between the cricket matches.

Partnership and Deals

In 2017, the company partnered with three leagues within cricket, football and basketball. Dream11 became the Official Fantasy Partner for Hero Caribbean Premier League, Hero Indian Super League and National Basketball Association (NBA). Later in the year, they partnered with the Hero Indian Super League as their Official Fantasy Football Partner.  In 2018, Dream11 announced its partnership with ICC (International Cricket Council).

In March 2019, The Board of Control for Cricket in India (BCCI), announced Dream11 as the Official Partner for the VIVO Indian Premier League. The four-year exclusive partnership started with the IPL 2019 season. Additionally, the ‘Official Fantasy Game’ of IPL is also powered by Dream 11.

Revenue of Dream11

The following figure shows the income calculation of one year of Dream11. With assumption of 2 contest of cricket match, the company makes almost 7.8 billions in a year. It mainly earns from the money we pay for the registration of the game.

Dream11, now associated with BCCI and Vivo IPL, is expected to grow manyfold in coming years matching with the growing interest and love for cricket in India because India reverberates what Dream11 says,

“Jo dete hain cricket ko dil aur jaan, Indiawalon karta hain unko Salam.”


 

Written by: Sarthak Mazumder, Rounak Kirtaniya

Edited by: Sohini Ghosh, Dibyajyoti Ghosh

Ideas

Libra-The Potential Economic Lingua Franca By Facebook

On Tuesday, Facebook introduced their very first digital currency named ‘Libra’ that will allow its billions of users to make financial transactions across the globe, in a move that could potentially shake up the world’s banking system. Along with that, Facebook also announced the creation of a new subsidiary –‘Calibra wallet’ to “provide financial services that will enable people to access and participate in the Libra network.” Plans are that Calibra will be built into Whatsapp, Messenger and of course Facebook. However, for people who don’t use any of these, it will be available as a standalone app on the App Store and Google Play Store.

While Facebook has spent the past year working in house on the plans and technology for Libra, the cryptocurrency will be managed by a separate Switzerland-based foundation initially backed by Facebook and 27 other organizations.They include businesses like Uber and Lyft, payments companies like Visa, Mastercard and Paypal, investors like Andreessen Horowitz and Union Square Ventures, and nonprofits and academic institutions like Kiva and Women’s World Banking.

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How Will Libra Work?

Through Libra, Facebook and Calibra are looking to empower financial access. Calibra will let users send Libra to almost anyone with a smartphone at low to no cost. Going forward, the company is looking to offer additional services for people and businesses, such as paying bills with the push of a button etc.

Calibra will use same verification and anti-fraud processes that banks and credit cards use along with automated systems that will proactively monitor activity to detect and prevent fraudulent behaviour.

The company said in a whitepaper, “Libra is designed to be a stable digital cryptocurrency that will be fully backed by a reserve of real assets — the Libra Reserve — and supported by a competitive network of exchanges buying and selling Libra.”

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As shared by Calbira in the Libra white paper,

  • “Move”, a new programming language will be used to implement custom transaction logic and “smart contracts” on the Libra Blockchain.
  • The Libra Blockchain will adopt the BFT approach by using the LibraBFT consensus protocol.

Effect on Bitcoin-

Bitcoin was not engineered properly to be a medium of exchange. The prices were susceptible and predictable thus making it unacceptable at many places. But Facebook’s relationship with over 7 million advertisers and 90 million small businesses will make it easier to deal with this problem and Libra will have a much wider exposure than Bitcoin for sure. Moreover, users will have to validate their id using valid government recognised identity proofs thus making it much more secure. Calibra will share its user date only with the parent companies and to third parties only in cases of law enforcement requests. But Libra won’t necessarily compete with Bitcoin but rather validate the underlying Blockchain technology more than ever.

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The long planning involved in Libra-

Many experts believe that Libra was the only reason why Facebook was so busy for the last couple of years enriching its reservoir of data about the user. It now has immense knowledge about its users, what you are buying, who you are and how much you have.

What lies ahead-

As per reports, Libra will be made available to the public in the first half of 2020 if the Association in Switzerland gives the green signal. With scrutiny of Facebook’s practices at an all-time high, the cryptocurrency could reshape the company’s business. Barclays analyst Ross Sandler predicted in March that the digital currency could produce as much as $19 billion in new revenue by 2021.

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Useful Links-

White sheet- https://libra.org/en-US/white-paper/#introduction

Mark Zuckerburg’s post- https://m.facebook.com/story.php?story_fbid=10107693323579671&id=4&sfnsn=mo

Developer’s site- https://developers.libra.org/

Written By- Subhangi Dey, Sarthak Mazumder and Subhadeep Bose

Edited By- Sohini Ghosh and Dibyajyoti Ghosh

Entrepreneurship

KGEC E-CELL: Prize Distribution,Farewell and Felicitation and Investiture Ceremony 2018/19

Goodbyes are only for those who love with their eyes. Because for those who love with heart and soul there is no such thing as separation.” – Rumi

That ‘Forever’ is  a myth, is well known. With time every good thing comes to an end and whether we want it or not , we have to bid goodbye to our past only to welcome the future full of fresh energy and enthusiasm. Like every year, this year also the KGEC E-CELL organized an annual event, that comprised Prize Distribution, Felicitation and Farewell Ceremonies, on the 22nd of May, 2019. The ceremony was at a glance a reminiscence of the old memories and future planning of the Cell- where seniors were bid adieu, while the new interns were given more responsibility.

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The goal of the ceremony was to felicitate the members and to look forward for the betterment of the cell in the next session. The faculty members, namely Dr. Santanu Das(director of KGEC E-CELL) and Prof. Supriyo Bannerjee(Secretary) graced the occassion with their presence. It was really an exciting moment for all the interns to get certified by Dr. Santanu Das, director of KGEC E-CELL for their hard labour during the previous session, especially the ones who are chosen as provisional members. It was really a proud moment for Ms. Devsmita Mukherjee and Ms. Kaushikee Bannerjee to receive the prize and certificate of Best Intern. Thereafter the permanent members were called forth on the stage and were awarded for their huge contributions to the E-Cell in the academic year 2018-19.

Last but not the least, it was time to felicitate the additional secretary Mr. Raja Mishra and the Joint secretaries Mr. Abranil Roy and Ms.Komal singh . Mr.Santanu Das and Mr. Supriyo Bannerjee flowered and gave mementos to them amidst the warm cheering and clapping from the audience. Their contributions are invaluable and priceless.Then,it was time to declare the office for the upcoming academic year.Big shoes that are vacated by the seniors, are to be filled up. Mr.Animesh Dutta was selected as the new additional secretary and Mr.Ankan Chattopadhyay and Mr.Bikash Prajapati as new joint secretaries of the upcoming academic year 2019-20.It was a proud moment for all of them standing together at the podium as the sinews of the cell passed the batton of honour to their fellow juniors who felt a sense of responsibility and diligence among themselves.

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Now, it was time to call Mr. Abhranil Roy, Ms. Komal Singh, and Mr. Raja Mishra upon the stage in front of the microphone to share their experience of being integral part of E-Cell.

Mr.Abhranil Roy said,”I was a part of E-Cell from my first year and during this period of four years,I evolved myself in various ways, and I hope you guys can also grow yourself in this course of time being a part of E-Cell.”

Ms Komal Singh explained her early days in E-Cell,”When I was recruited as an intern in my 2nd year,I was the only girl member of E-Cell,and as I am leaving E-Cell I am proud of the fact that now there is more than ten girl members.

Mr.Raja Mishra,a man of few words,stood tall and shared his thoughts,”Working in E-Cell together is fun and more precisely,working like a family.”

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They did not forget to mention how the seniors influenced and guided them to reach here and hoped this tradition would continue in the upcoming years.Then Mr. Ankan Chattopadhyay delivered an emotional speech dedicated to the seniors and there is no doubt it set the tone for the rest of the evening.
Thereafter,a Q&A session was scheduled where juniors asked various questions related to their career, future plans, basics of entrepreneurship,and much more. The seniors were all ears to those and provided invaluable tips to them. Next it was time for some celebration, so cake was cut and many priceless moments were captured. As the ceremony came to an end, the KGEC E-Cell family felt a great sense of loss at the departure of three iconic members of the Cell.Their efforts towards E-Cell are literally indispensable. KGEC E -CELL wishes all the best for their career and future ventures.

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“It’s time to say goodbye,but I think goodbyes are sad and I would much rather say hello.Hello to a new adventure.” Ernie Harwell

Written by : Sarthak Mazumder

Uncategorized

THE SUCCESS STORY OF COCA-COLA COMPANY

We all know what is coca-cola and how much familiar we are with the term. 95% of the time whenever we have a soft drink outside, it is of this Beverage Company. It became so much popularised in the late 20th Century that it ruled the Global Market for decades before the invention of software giants and online product based companies. But do you know how it all started, and it was never that what it meant to be? You have seen the success of this company but never looked back at its history. So, sit with patience and go through this interesting blog if you want to know the exciting story of this Softdrink Giant.

HISTORY OF COCA-COLA

‘Coca-cola’ – the term comes from two of its original ingredients used to prepare it in the late 19th Century, which are: coca leaves, and kola nuts (a source of caffeine). It was originally intended as a patent medicine by John Stith Pemberton from Columbus, Georgia and sold the product as a Medicinal Beverage. Coca-cola was first sold at Jacob’s Pharmacy in Atlanta, Georgia, on May 8, 1886, where it was initially sold for five cents a glass. During that time it was believed in the United States that carbonated water was good for the health and Pemberton claimed his new drink to be a cure for many diseases, including morphine addiction, indigestion, nerve disorders, headaches, and impotence. Pemberton’s bookkeeper Frank M. Robinson was credited naming the products and creating its logo. John left Robinson to make, promote, as well as sell Coca-Cola on his own.

In 1889, American Businessman Asa Griggs Candler purchased the Coca-cola formula and brand from Pemberton’s heirs with the intent to advertise and sell it as a Beverage to regular customers. In 1892, the Coca-cola company was formally founded in Atlanta by Candler. Under Mr Candler’s leadership, distribution of Coca-Cola expanded to soda fountains beyond Atlanta. By 1895, Coca-cola was being sold in every state in the union. Coca-Cola’s first ad read “Coca Cola. Delicious! Refreshing! Exhilarating! Invigorating!”  As of 1948, Coca-Cola had claimed about 60% of the Market Share. In 1919, the company was sold to Ernest Woodruff’s Trust Company of Georgia. By 1984, The Coca-Cola Company’s Market share decreased to 21.8% due to new competitors, namely Pepsi, being released.

The 10 business decisions over the last 130 years which transformed Coca-cola from a startup beverage served in a small Atlanta Pharmacy to one of the world’s most recognizable brands:

  • 1886 – 1940s: Coke for a Nickel

Coca-cola’s earliest leaders believed that their product should be affordable and available everywhere. To achieve this, the company held the price of coke to Five cents – or one nickel – for almost 70 years. Despite the impact of two world wars and the Great Depression, the company insisted that the trial and acceptance of its product could best be maximized by making Coca-cola a beverage affordable to everyone. This steady price contributed to increasing consumer demand for the product, which in turn caused bottlers to buy more syrup to produce the product.

  • 1894: Invention of the Sample Coupon

Despite being a great-tasting product, Coca-Cola’s existence was unknown to many consumers outside the South-eastern United States. To address this Asa G. Candler, who purchased the recipe for Coca-Cola from inventor John Pemberton in 1888, started giving away free sample coupons to anyone who would try a sip of a Coke. From 1894 through 1913, more than 8.5 million sample coupons were redeemed for a free Coca-Cola. And by this time one out of every nine Americans had tried Coca-Cola.

  • 1899: Birth of the Coca-Cola System

As the beverage industry underwent an era of immense change and competition in the late 1800s, Candler focused on expanding distribution. By selling the rights to bottle Coca-Cola more broadly, he aimed to create nationwide demand for his product. In 1899, Candler sold the bottling rights for Coca-Cola to three enterprising businessmen Benjamin F. Thomas, Joseph B. Whitehead and John Lupton in Chattanooga, Tennessee for just $1, forming what today is known as the Coca-Cola system. A franchise partnership between the Coca-Cola company and more than 250 bottlers worldwide, this system has extended Coca-Cola’s reach far beyond what Candler ever imagined – now with sales in more than 200 countries.

  • 1915: Launch of the Iconic ‘Contour’ Bottle

Almost immediately after its launch, Coca-Cola faced an enormous number of “lookalikes” attempting to imitate its success. To confront this, Coca-Cola challenged glass companies to create a new bottle design that was so distinct that it could be recognised when broken on the ground or by touch in the dark. In 1915, inspired by the shape of the cocoa pod, the Root Glass Company created what is now known as the contour bottle to distinguish Coke from its peers. Now more than 100 years old, the contour bottle has become a celebrated and instantly recognizable icon around the world.

  • The 1940s: Coca-Cola During Wartime

During World War II, Coca-Cola President Robert Woodruff believed that every American serviceman and woman should have a Coke at their disposal for five cents, no matter where they were or the cost to the company. A group of employees known as Technical Observers were dispatched with the American army to set up, supervise and monitor the operations of bottling units that would distribute Coca-Cola to U.S. Troops abroad. Woodruff’s vision during this critical period in American history helped establish Coke as a global corporation by introducing the product to different markets. In addition to its global impact, this act instilled a level of brand loyalty among troops and families within America whose love and support for the product lasted for generations.

  • Diversification: Minute Maid, Sprite, TaB and Fresca

The purchase of The Minute Maid Corporation in 1960 marked the company’s first venture outside of carbonated beverages. At the time of this purchase, Minute Maid accounted for a third of the sales in the juice category in the United States and had developed a reputation for the quality of its product. This investment was a key step for Coca-Cola expanding and diversifying its portfolio in the years to follow. Following the successful acquisition of Minute Maid, over the next few years, Coca-Cola introduced Sprite, the company’s first lemon-lime drink; TaB, its first diet drink; and Fresca, a sugar-free citrus drink. Since then, The Coca-Cola Company has grown to offer more than 3,800 drinks across a wide range of categories. In 2015 alone, the company launched more than 600 new products.

  • 1982: Diet Coke

In the late 1970s, Coca-Cola began developing a new drink that would reignite cola sales and satisfy an increasing appetite from consumers for low-calorie drinks. In 1982, to great Fanfare, the Company introduced Diet Coke as the first extension of the Coca-Cola trademark. Although there were initial concerns that a new diet drink would diminish the trademark, within a year of Diet Coke’s launch, it became the nation’s top sugar-free beverage. The introduction of Diet Coke was an important milestone for the company because it started a new period that prompted the company to take risks in introducing unique new drinks to meet customers’ changing needs.

  • 1985: New Coke

In an attempt to revitalize the Cola market in 1985, The Coca-Cola Company removed its Flagship product from the market to introduce New Coke, marking the first formula change in 99 years. Although the introduction of New Coke was first deemed as the business blunder of the century, some analysts considered it to be an accidental stroke of Marketing genius. Amid negative media coverage, protests, letters, phone calls and consumers trying to fill their cabinets with as much original Coke as possible, an emotional connection was discovered between the Coca-Cola brand and its consumers. Announcing the return of the original Coke formula at a press conference, Don Keough, then president and Chief operating officer stated, “The passion for original Coke was something that caught the company by surprise.” After the restoration of the original formula to Coca-Cola Classic, it re-emerged as the leading soft drink in America.

  • Late 1990s-early 2000s: Becoming a Total Beverage Company

In the late 1990s, Coca-Cola began talking about a transformation from being predominately a sparkling beverage company to becoming a ‘total beverage company’. A number of early product launches quickly captured the growing consumer market for non-carbonated drinks, especially in the U.S. market. Dasani launched as the company’s primary U.S. water brand in 1999 followed by the launch of Simply juices in 2001, Gold Peak teas in 2006 and the acquisition of vitamin-water and smartwater in 2007. Today, each of these brands rank among the company’s 21 brands that each generate more than $1 billion in retail sales annually.

  • Now and into the Future: Keeping Up with Consumer Trends

Today, as consumers continue to demand new and exciting beverage choices around the world, the company is finding new ways to tap into growing trends by taking ownership positions in fast-growing beverage brands. In 2007, Coca-Cola North America launched its Venturing and Emerging Brands(VEB) unit to seek out and identify the next generation of billion-dollar brands that the company can add to its portfolio. VEB acts as a part venture capitalist and part brand incubator that has acquired or invested in brands that include Honest Tea, Zico, Suja and Core Power.

CONCLUSION

Outside the United States, the company also has continued to acquire or invest in brands that respond to the explosion of beverage choices now available to consumers worldwide. Recently announced global acquisitions or investments have included AdeS, brand in Latin America; Chi Limited, a successful West African producer of dairy and juice beverages; and China Culliangwang, a maker of plant-based protein drinks made from high-quality agricultural sources.

Uncategorized

Startup India, Standup India

Ever since the liberalisation of the Indian economy under the leadership of Prime Minister Narsimha Rao and his then finance minister Manmohan Singh, Indian economic policies have been more market oriented which has expanded the role of foreign and private investment.

This has led to a tremendous growth to fledgling small scale industries and start-ups which in turn has had a domino effect and led to the vast and conducive climate of innovation and solution to problems via entrepreneurship that exists in the country today.

It was in the early 2000s that the first change was introduced and a drastic change had occurred between 2008-09.

India is a young country with the majority of the population being unemployed. The placement scenario is not too good. We, the youth of India, are more keen on setting up our own business rather than working for some multinational company.

The 2010s especially has become the decade for start-ups with entrepreneurial ventures becoming the country’s favourite fascination. A 2017 NASSCOM report suggests that India is home to 5000 tech start-ups and third largest start-up ecosystem after US and UK. That ecosystem includes stakeholders in the government, Venture Capitalists, Angel Investors, institutions and market opportunities. India ranks among the top five countries in the world in terms of number of start-ups founded. The Start-up ecosystem in India has seen a very slow growth last year. However, the introduction of GST and Make In India initiatives have given a momentum for change.

Entrepreneurship is a game of patience and persistence. Indian start-ups have undergone many developments. From being selected in the Google’s accelerator program to raising funds from the Chinese investors, the start-up ecosystem has been quite encouraging.

Stories of success inspire the youth to act and work to bring their own ideas to fruition. India’s entrepreneurial scene seems to be better than ever. Government and international organizations alike are investing in innovative ideas. The ideas of co-working spaces or incubators to accelerate the start-ups by providing monetary and infrastructure support is giving a good push to the system.

It was on 16th January, 2016 that our honorable Prime Minister Mr Narendra Modi unveiled his ‘Startup India, Standup India’ plan in front of the representatives of the start-up community.

A closer look at the Indian start-up ecosystem reveals that e-commerce and service-based start-ups primarily dominate the scene. One intriguing point can be made here that despite being one of the largest agricultural markets in the world, there is a severe lack of enough agro-based start-ups and solutions in the entrepreneurial ecosystem.

And this goes just about becomes a metaphor of the current Indian start-up scene. A large part of the Indian economy exists below poverty line and the geographical landscape of the country is dominated by villages and small towns. MNCs have a hard time penetrating and influencing these sectors and home-based and local start-ups are the only solution to existing issues.

With a flood of pitching events catered to start-ups, business meets, ideas workshops and entrepreneurial there is a host of opportunities but the question still remains at the end of the day as to whether they’re made good use of because there is plenty of room for improvement and development.

#BeYourOwnBoss, #ThinkBig

Startup India, Standup India

Ever since the liberalisation of the Indian economy under the leadership of Prime Minister Narsimha Rao and his then finance minister Manmohan Singh, Indian economic policies have been more market oriented which has expanded the role of foreign and private investment.
This has led to a tremendous growth to fledgling small scale industries and start-ups which in turn has had a domino effect and led to the vast and conducive climate of innovation and solution to problems via entrepreneurship that exists in the country today.
It was in the early 2000s that the first change was introduced and a drastic change occurred between 2008-09.
India is a young country with the majority of the population being unemployed. The placement scenario is not too good. We, the youth of India, are more keen on setting up our own business rather than working for some multinational company.
The 2010s, especially, has become the decade for startups with entrepreneurial ventures becoming the country’s favourite fascination. A 2017 NASSCOM report suggests that India is home to 5000 tech startups and third largest start-up ecosystem after US and UK. That ecosystem includes stakeholders in the government, Venture Capitalists, Angel Investors, institutions and market opportunities. India ranks among the top five countries in the world in terms of number of startups founded. The Startup-ecosystem in India has seen a very slow growth last year. However, the introduction of GST and Make In India initiatives have given a momentum for change.
Entrepreneurship is a game of patience and persistence. Indian startups have undergone many developments. From being selected in the Google’s accelerator program, to raising funds from the Chinese investors, the startup ecosystem has been quite encouraging.
Stories of success inspire the youth to act and work to bring their own ideas to fruition. India’s entrepreneurial scene seems to be better than ever. Government and international organizations alike are investing in innovative ideas. The ideas of co-working spaces or incubators, to accelerate the start-ups by providing monetary and infrastructure support is giving a good push to the system.
It was on 16 January,2016 that our honourable Prime Minister Mr Narendra Modi unveiled his ‘Startup India, Standup India’ plan, in front of the representatives of the startup community.
A closer look at the Indian startup ecosystem reveals that e-commerce and service-based startups primarily dominate the scene. One intriguing point can be made here that despite being one of the largest agricultural markets in the world, there is a severe lack of enough agro-based startups and solutions in the entrepreneurial ecosystem.
And this goes just about becomes a metaphor of the current Indian startup scene. A large part of the Indian economy exists below poverty line and the geographical landscape of the country is dominated by villages and small towns. MNCs have a hard time penetrating and influencing these sectors and home-based and local startups are the only solution to existing issues.
With a flood of pitching events catered to startups, business meets, ideas workshops and entrepreneurial there is a host of opportunities but the question still remains at the end of the day as to whether they’re made good use of because there is plenty of room for improvement and development.