An introduction to blogging
Blogging refers to writing, photography, and other media that’s self-published online. Blogging started as an opportunity for individuals to write diary-style entries, but it has since been incorporated into websites for many businesses. The hallmarks of blogging include frequent updates, informal language, and opportunities for readers to engage and start a conversation.
Here’s an overview of what a blog is, why it’s popular, and tips for starting one’s own blog.
What is blogging?
The word blog is actually an abbreviation of “weblog.” These weblogs allowed early internet users to “log” the details of their day in diary style entries. Blogs often allow readers to comment, so as they became more common, communities sprung up around popular blogs.
Like most internet-based innovations, many entrepreneurs saw marketing potential in having a blog, and the adoption of blogging among the business community helped further increase the popularity of the medium. Not only can a blog be used for marketing a business, but it can also become a home business in and of itself.
How does blogging work?
Blogging is as simple as obtaining a website and publishing original content on it. Tech-savvy bloggers can buy a domain name and build the website themselves. Those with less HTML knowledge can create an account with sites like WordPress that simplify the web design and publishing process.
Blogging vs traditional websites
|Updated frequently||Largely evergreen content|
|Allows for reader engagement||One way communication|
Examples of blogging:
Marketing blog, Manufacturing blog, Healthcare blog, E-commerce blog, Technology blog, Education and non profit blog, Digital agency blog etc
Blogging had started from 1994 but it was termed as ‘weblog’ that time. So, for a long time many bloggers were writing their blogs in their respective domains, as a result of which there are some fields where the market is already saturated by the existing bloggers. Another thing to be noted is that as the world became more digitalized day by day so one can get a specific information from various ways , so to enter in this domain one should have at least one domain knowledge for several years otherwise he will not get any competitive advantage in terms of value addition in a different way from the existing ones.As the whole blogging system works with frequent updates as well as the readers engagement from both ends, so one should keep these things in his/her mind before entering this domain specially that here Content is King.
Various blogging platforms
There are many blogging platforms for the bloggers. Some of them mentionable are-
How to make money from your blog?
There are many ways by which one can make money from their blogs. But one thing one should keep in mind is that the first key rule for getting success in this domain is readers engagement and content, and for this two things you have to have at least 10-15 blogs in their portfolio which have a decent amount of readers engagement then only one can make money through this otherwise it will be very tough even to run ads in their blogs/sites.
1.Monetize with CPC/CPM ads: Cost per click(also known as pay per click) ads are usually banners which you place in your content sidebars. Each time when reader clicks for the ad, you are paid for that click.
CPM ads or “cost per 1000 impressions” are ads that pay
You a fixed amount of money based on how many people view your ad in your content sidebars.
One point to be noted that to monetize with ads you can do it by Google AdSense by fulfilling their criteria and having an account with them.
2.Sell Private Ads: If one end up with enough traffic, then advertisers can directly contact you to place their ads in your content and here you can directly place your ad price range i.e. there will be no middle man as before.
3.Including Affiliate links: One can include affiliate links of another persons product/service in their blogs sidebars and this will give them a commission of every landing or purchasing through their affiliate link.
4.Sell digital products /services: Many of the bloggers use their blogs as a medium to sell their digital products or services (like ebooks, courses,apps etc) by redirecting the audiences to their websites and to sell them those.
5.Content Marketing: Developing some business-blogs one can target and redirect a huge no of traffic to their own website for generating traffic as well as to getting some others stuffs as well. So,by having a good no of readers engagement one can easily establish there business for which contents will do marketing for them.
One can also sell Memberships for some premium contents or information through blogs as a medium.
Necessary things to note:
1.To get prosperity in blogging as a business one should target a specific domain of his knowledge and should have to maintain a proper readers engagement and to have at least 10-15 blogs in their portfolio before monetizing them through ads.
2.For generating leads in ones blogs , there are several ways to rank their content in search engines as well as to use some tags or labels according to their content which will help them for generating traffic in their contents. For this knowledge in SEO, using labels or tags , and how to analyse the stats of their respective blogs would help.
Written by: Sayantika Mondal and Tirtharaj Chakraborty
Edited by: Shubhangi Dey and Sarthak Majumder